SEO Audit

The different aspects of an audit:

Technical audit

This audit will help you identify technical problems with your site that prevent search engines from exploring your site or understanding its content. This audit summarizes the major technical problems so that you can take immediate action with your developer. If you don’t have one, we can do it for you.

Competitive Audit

Thanks to the competitive audit, you can get a complete picture of your main competitors’ SEO strategy and thus compare your activities with theirs. This process will enable you to identify the principles and processes most relevant to your target segment. You will then be able to implement effective marketing tactics to develop your business on the net.

Audit backlinks

Backlinks, or inbound links, are one of the most important ranking factors for search engines. And the idea is quite simple: the more reliable and relevant the links to a page are, the more useful and valuable that page should be.

Conversely, bad backlinks (links from spam or irrelevant sources) are treated as indicators of poor quality, which diminishes the value and authority of the page in the eyes of search engines and often leads to ranking penalties.

These links should therefore be checked to ensure that your ranking is not negatively affected. The audit highlights problems related to inbound links, bad links or broken links on your website.

Content Audit

A content audit is the process of cataloging and analyzing the content of a site, such as the home page or blog posts. It is the foundation of a good strategy because it allows you to see the strengths, gaps and weaknesses of the content. By making this inventory, it is then easier to determine which content to create, update, rewrite or delete.

Keyword Audit

When it comes to implementing a solid SEO strategy for your site, keyword auditing remains one of the most important and effective practices. You need to consider many factors, such as the specific search terms used by your audience and the type of content they are looking for. The keyword audit process gives you insight into the thoughts, desires and fears of your target audience, making it a truly valuable marketing tool.

Ergonomic audit

The ergonomic audit is the ideal tool to certify that the design of the site corresponds to the graphic charter and the communication strategy. It is also advisable to check that the site is “responsive” for mobile devices such as the smartphone or digital tablet. The use of cell phones is increasing over the years and not being Mobile First will make it far too complicated for your users to navigate the site. An equally important part of this audit is to test the accessibility of the site by examining its structure and menus.

Time to decide

The SEO audit gives you a detailed overview of the current health of your site. If there are significant gaps, your competitors could take advantage of them and get a head start. With an SEO audit from a reliable service provider like Catpack, you have unique opportunities to optimize your site, learn about your competitors, improve your site performance, get more targeted traffic and increase conversions by applying the right SEO strategies. So, keep your site up to date with SEO audit!