Local citations
A local citation is any online mention of a company's name, address and telephone number. Citations can appear in business directories, websites, blogs, databases, applications or social platforms. They help Internet users discover local businesses and have a definite impact on search engine rankings.
It is an important tool in your SEO mix. It can help you improve your ranking in local searches, which is a real advantage over your competitors, as it is often neglected.
This creative process consists of multiplying the mentions of your company on the web. It can also be extended to neighboring countries, or even internationally in some cases. Having such mentions on relevant and reputable websites will strengthen your credibility with Google and improve your search rankings. It’s a great way to expand your digital footprint on the web. Our experience and effort in this field has allowed us to establish a list of reliable and authoritative directories.
But registering your company in a multitude of online directories shouldn’t stop there. Every business evolves and changes overtime: address, phone number or even the name of your company. Forgetting to correct this information on the directories can have a negative impact on your SEO, or even make it completely useless if the data is no longer accurate.